Theme reflection task
I got assigned Fashion Activism, and the first lecture approached the topic from a Creative Direction and Marketing standpoint. We explored how brands, though evolve and change throughout the years maintain their logo, with either colour, typography or message. The perfect example used was Christopher Bailey’s Burberry and Riccardo Tisci’s Burberry logo, it got changed completely however it maintained the Burberry look with the colours. We dived in further to brands ethos, and what as a creative director you have to consider in order to create a successful campaign. The examples of different way to make a campaign definitely helped with inspiration when it came down to my group’s production.
One thing that looking back, got me out of my comfort zone was working in a group, however this experience will strongly impact how I will approach further group projects in the future. The brand my group got assigned was Emily Bode, extremely diverse, that values sustainability and with a retro look.
The first step for the group was to initially get everybody’s contacts, secondly brainstorming everybody’s first thoughts when thinking of the brand. Proceeded to assign everybody’s minor tasks to then come together as group to agree on the final product. This process improved my communication skills, I have always struggled with group work because I couldn’t communicate effectively with my group members as I would eventually want to produce the idea that I came up with however that is not the right way to go about a group project so now, I am more comfortable confronting and comparing every single idea and look at the it from different perspectives.
This skill will be useful during future researches, I now can’t conduct an argument without finding out all the possible perceptions before I take a stand then express which one, I resonate with the most.
It also made me more aware of messages you should include as a creative director in your campaign to represent the brand’s ethos and the creative director’s personal views. Because, it shows your depth and morals as a creative and it creates a blueprint for your own brand, for example a creative director that makes diversity a point in most of their campaigns because it is what they personally stand for; same thing goes for a creative that has sustainability as their main point, it will always be somewhat referred to in a their campaign and that is how audiences start to recognize creative’s individual work.