BLOG THREE.
Better Lives unit gave us all the chance to be creative in a completely different subject and learn something different than what we are used to. I chose In and outside of fashion: sportswear fashion language and sub-cultures. Prior to better lives, I have never done any styling other than putting my own outfits together and I was really interested in how much there is and thought that goes into styling.
One of the main things that I have learnt through my classes is how to read an image and what message the stylist is trying to convey. For instance, if the model is looking down to the camera it could portray ideas on power and in control compared to images of a model looking up at the camera. Styling of the body and body language can be a way of communicating feelings and intentions which can be globally read. The lessons also made me conscious of cultural and class appropriation which could come across controversial and I think this knowledge will be so useful as a fashion journalist.
We also looked into a lot sustainable styling and the idea that trends are cyclical, so keeping items of clothes from previous seasons can be re-used and kept for future styling when that trend returns. I was so interested by the work of Sheena Matheikin’s ‘Uniform Project’ where she wore the same dress every day for a year but styled it differently every day and made it look different! She really pushed the boundaries and I think it’s important that people see her work which could change people who buy an outfit, wear it once to post on Instagram and then dispose it. I do think that the idea of re-wearing an outfit is becoming a lot more socially acceptable, especially if the Duchess of Cambridge can do it then surely, we all can?
I really enjoyed the styling workshops and it was my first experience of styling someone… In the image below, we played around with body shapes, giving the female model large biceps and put in shoulder pads which is quite a “man-ly body shape”. We chose rave, 80’s subculture with the bright colours and shoulder-pads which were a big thing in 80’s womenswear. The skirt is actually made out of some scrap paper that I found, and I scribbled onto it words like “recycle”, “save the planet” and “reuse” as I quite literally recycled the used paper into a skirt. She’s posed like an athlete, Greek god or a superhero. The cape and comic body suit also portray ideas of her being a hero. We wanted the image to empower women which I think we definitely achieved!
Here’s a link to the Uniform Project for anyone who’s interested…
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