Siyi Chen

OZ Magazine(1967-1973) 

Based in：London

Frequency: Monthly

Founder：Richard Neville, Martin Sharp, Jim Anderson

Editor Concept: The magazine regularly enraged the British establishment with a range of left-field stories including heavy critical coverage of the Vietnam War and the anti-war movement, discussions of drugs, sex, and alternative lifestyles, and contentious political stories, such as the magazine’s revelations about the torture of citizens under the rule of the military junta in Greece.

Audience：Feminist，Politically radical，Female writer.

Design aesthetic：The bright primary colors and simple typography matching the brilliantly directed photography. Their bold black and white typography alongside vivid imagery remains influential today

Editor: Richard Neville，Jim Anderson，later Felix Dennis

The challenge to existing conservative ideologies was emerging bold visual theme, go beyond time

• Pean for the ideals of the hippie movement 
• Freedom of expression
• Question established norms of the period

The challenge to existing conservative ideologies was emerging

1960s counterculture

-counterculture 

-Audience 1960s 

-Streets of Sydney 

• the bold visual theme, go beyond time
• Pean for the ideals of the hippie movement 
• Freedom of expression
• Question established norms of the period 

Energized by the optimism of the era, Richard gave oz an eclectic imaginative breadth

Pioneering internationalism 

An opposition to prejudice

Steadfast value of tolerance and freedom 

The reason I choose to comment on Ioana’s blog is she shown a deep understanding of what sustainability, social responsibility, and diversity is and practices that in her daily life. instead of saying what we should do to change, she talks the talk and walks the walk which had greatly touched me.

Ioana mentioned that after worked in the industry she started to think about what life is about: give and receive. She gave away her old/ good clothes to people who needed or recoiling factory .that moves touched me a lot, first, giving is caring, one old piece may mean nothing to you but may mean a lot to a girl who couldn’t afford new cloth but also wants to be stylish. Sharing and giving is an essential lesson for everyone to learn for lifelong time, we have to care for each other to have a better future. 

Secondly, donating old clothing to recycling factories is the practice of sustainable fashion, as we all have listened to the lecture of sustainable fashion, the environmental impacts and waste of fast fashion are enormous. Donating to a recycling factory is the easiest way for everyone to help build a sustainable fashion world.although we all know the negative impacts of fast fashion, but due to its cheap price to get a kind-stylish cloth, it’s still a big temptation to buy fast fashion. we need to work on that.

I have the tradition of donating cloth every six months and I usually giving cloth I wear one or two times to ensure whoever gets this cloth is still a good condition. i realized all these donating clothes usually came from fast fashion brands, and that made me reflect on why would I still buy fast fashion and never wear them, this is a waste already. From that day on I start to saving money on designer brand&vintage cloth and didn’t buy fast fashion anymore. Buy less but better quality clothing is a good way to start for everyone.

when my roommate saw I donating all these clothes, she got confused at the beginning but after I explained what giving could do and the negative impact of fast fashion, she said she would buy less fast fashion since on.

Changes must happen, and that could easily start if everyone has the mind to change, whatever the change is big or small, as long as everyone starts doing it, we’ll have a better future awaiting. just like Ioana mentioned in the blog ‘maybe I could help change this life for the better’

All in all, I think Ioana has a deep understanding of sustainability/social responsibility and make into practices, that’s the thing touched me most and the reasons why we do better live unit: use everything we got to build a better future for the fashion industry and world.

references:

BLOG: 2 Diversity, Social Responsibility, Sustainability

Through better live units, our public relations group had successfully created a public relations campaign for grace Wales Bonner to promote goodwill and help support positive masculinity to the community.

From nothing to everything, we learned how to plan throughout the brand campaign from idea generation, research..to the outcome. its the first time I get an industrial-like project experience. due to the cover 19 situation, we won’t be able to shoot our final ideas, but I gain a lot from this project.

Our group divided tasks to everyone, and I need to figure out the key message of the brand and find related contemporarily campaign examples. In the beginning, I had no idea how to locate the key right message of the brand, so I spent a lot of time researching media releases and news about grace Wales Bonner, this process made me investigate the brand in-depth, then I realized all message are connected, you just need to locate the one suitable for your case. it’s an essential ability to locate key points through complex information sources.

During this process, I learned how to research a brand in deep and plan appropriate campaigns for them: from locating target consumers, finding charities &media partners to work with or writing public relations press. i got a deeper understanding of brand identity &promotion and the importance of causes&key message. Besides, the campaign project benefits me of look at things in border perspectives and start to think what the message brand try to communicate, and how they delivered it, it’s helped me to think in a professional standard.

I found Its necessary for public relation practitioner to extract touching point for the brand campaign and deliver it. We need to focus on the message that would communicate with the public most, let the audience know what’s brand do and what change we want to bring .its generally hard processing because you need to understand your brand deeply but as research goes further its will get easier. We had cover how to write a press release in the lectures and analyze luxury brand press releases as a paradigm. I found that a good press release always has a clear message without any wasted words.its require public relation practitioner has a solid writing foundation and always keep focusing on their goal when delivering a message. As pr release does not only deliver a message but also saying your brand charters to the public, everything counts in the audience’s mind.

Through remotely group work I had learned a lot from my peers, it’s weird at the Beginning of remote working condition but we adjust it at the end. We have people who always brought an interesting touching idea to the discussion and people who have a strong aesthetic. i learned how to working with people from diverse cultural background and that always bring new ideas out.

All in all, it’s a beneficial experiencing unit as it opens the door of the public relations world for me, makes me want to explore furthermore.

Based on two weeks of public relations studys, I have a general overview of what public relations are and its relationship to fashion. It promotes goodwill and brand awareness to the public and delivers key message &personalities of the brand.its an essential part of any brand as well as the whole society.

One important thing I learned is the brand value. As a brand, it’s essential to have social responsibility which is the willingness to give back to society and be a positive force to help improve the quality of people’s lives. Brands’ mission is not only to sell products and services but also share social responsibility to build a better world.value represented what the brand stands for, it’s important to customers and shareholders, and that’s the reason why people choosing it. we need to create value that inspires the consumer to bring about change.

furthermore, as a future public relations partitioner, ethics is another necessary character we need to have. Ethic is value in action, are something we do. As pr practitioners may have the ability to influence the public, we need to embrace guidelines for behavior that will help us reach those values. Ethics is the balance measure of our standard, pr practitioner has to think in the bigger picture and foresee the possible consequences of every movement. whether it’s going to have a positive influence on public or not?what value-based outcome can we achieve…?we need to make sure we are promoting goodwill and brand awareness to the public.

I like the idea of brand personalities. It reminds me of public relation practitioner is like stylist&hair and makeup artists in the industry who make the brand seems more confidence by the look. We communicate the good brand message to the public and maintain a healthy relationship with them. Brand personalities make them seem more human-like and familiar to the public. People keep engaging in building their identities through brand identity, all these symbolic characters are the first reason for their purchases.

Through Public relations lecture it gives me a brand new thinking method which will greatly help me in the future .as it has its own in-depth problem-solving system and logic behind, it’s beneficial for me to combine these knowledge and present myself & my brand in the future and build a solid foundation for crisis coping system. I realized what’s the power of media can do and to help promote the goodwill to the public.we have the social responsibility to make it a better world.

by attending lectures of better lives, it makes me seriously rethink what fashion can do to make the world a better place, and what we can do to change the world and make up all the problems caused by fashion. It’s forced me to think in a higher perspective. which is for the environmental benefit.

I was greatly inspired by the lecture inclusivity. the lecturer mention that designer should be making mainstream products that have population aware&user controlled and business focus. as a designer, we need to stepping into other feet to do design. Laura’s talk inspired me of how many people have a disability haven’t got enough suitable design for daily life, we have to account for the needs of real people. inclusive fashion should contain functionality&materiality and visualzation together. design goods for all human beings. as well as fashion has so much to offer to this world.

Perspective and collaboration are other key points that interested me. Everyone has their unique thoughts, no matter where our geographically from or socially complicated lives, these perspective matters. As we are creatives in the fashion industry we need to network and communicate with each other to get new inspirations.its also interesting how our culture overlapping and mutually-influencing tribe context.communication and collaboration together is the only way to build a better live.we need each others opinion to get improvement.

Fashion could bring good but also serious environment problem like climate change, pollution, habitat loss, and degradation…we need to find a solution for what we caused today.nature is important for all of us, if we don’t design or think more sustainably, there’s no future for all of us.instead of saying, we need to make real practice into everyday designing 

Through all the better live lectures makes me realized one thing: we can change the world.as LCF student are all future worker of the fashion industry in every perspective we now knowing of the urgent to-do goods for the world and we can do so.design student could making sustainable fashion, media student is shaping the communication part. The future can be changed, and I’m looking forward to it.