Anna Lomeiko

• 3.Reflections on how the BL themes have influenced your project outcome and your personal development.

I have chosen the ”Bode&Nature” brand for my project outcome . I made a video concsists of short different clips which demonstrate the  fragility and tenderness of the nature. I reflected themes of  sustainability and nature resourses. I showed how amazing is everything surrounding us , and how we often do not pay any attention to the world around us.

This video was made in London by myself. For locations I used Southbank and Shepherds Bush.

I also made an accent on the music – I found a sound effect which in my opinion reflected the mood ,aesthetics and concept of eco-friendly brand.

I reflected connection between people and nature, showed that we are parts of a greater whole.

I used trees ,water, few animals to demonstrate life in this video and how strong is connection between human beings and world.

I found calm music with with a hint of alarm because I wanted to show that our planet is in danger. We have to consume planet resources more consciously. 

I used clip which demonstrates waves of Thames which symbolize alarm for people about the state of our nature at the moment.

Moreover, I added some own sound effects to this melody. I added some wind noise which I recorded near the trees which demonstrates calmness and makes an effect of anxiety to show that our planet is in danger and we all have to be more responsible using natural resources. 

All the clips are my own primary research. 

So,the concept of the video is based on sustainability. I researched this theme while I was making my video.

Sustainability is a pattern of resource use which meets the needs of the present without compromising the ability of future generations to meet their needs. The main idea of sustainable development is to achieve the lasting satisfaction of human needs. Environmental management may be defined as “the study of all technical and organizational activities aimed at reducing the environmental impact caused by a company’s business operations” (Cramer, 1998, p. 162). 

Nowadays, globalization, technological changes, economic drivers, and social and environmental mandates, the global business environment is less predictable and more challenging .

So people have to find more tricky ways not to cause bad impact pn the environment.

So, different brands customers, stakeholders, and society expect and specific products and services with less waste, reduced impacts on health and environment, being responsible. 

1. 2. Reflections on how the BL themes might change how I work in the future

Actually Better Lives lectures was interesting and useful experience and I started to think about things I’ve never wonder. I am going to  use my learning outcome in future. I became more responsible. I definetely will treat the eco-system more carefully. From now I will work only with sustainable materials, making projects at university. 

Later if I will start my own business one day (for example,personal brand) I will think about sustainability. I will use knowledge about psychology of customer, empathy which will help me to understand what people actually want to buy and how do they choose items they like. I will analyze the customer’s behaviour which is important to notice.

I am going to review cultural influences , ideas of how and in what way should I produce things. Moreover, I am thinking about any ways of making items of the brand maximum eco-friendly with zero damage for the world,I’ll make items possible to recycle. I’ll think about the ecological decline ,relationship of human and nature. I’ll take any measures not only do not cause any damage for nature,but also to help it. I understand that humans belong to a sphere apart, outside. of and above ecology. Ecologyis an important thing on which all humans are depended. We have ro be responsible when we use resourses which our planet gave to us. Nature as a resourse, ‘a means ro an ends’ which we have to realise and remember. I will do anything available to act in ways to grow our ecological identitiy. Because nature is an actual fundament of fashion system and nothing can happened without the support of sources of nature.

 I will think about technology (which plays a great role in peoples’ everyday life) as the realisation of knowledge into action.Moreover,it is also fashion’s limiting factor .

So,all in all I will treat the Earth and its resourses with respect, finding eco- friendly solutions and focusing on cooperating with human beings and nature.

1. Reflections on one or more Better Lives lectures and how they have influenced my thinking

Better Lives is useful unit which helps to develop thinking and enhance knowledge about different elements of  fashion theme.

Fashion includes a lot of aspects such as design, technology, psychology, business, art, performance, engineering, science. 

This unit is about sustainability, diversity and social responsibility .

Lecture about culture and sustainability influenced on me most of all. Our planet has limits of resources and climate emergency is not a fairytale. We all have to change our relationship to nature  We have to leearn how to operate with world and how to exist together in the way of creating solutions for problems.. The cultural point of sustainability is equality. All humans born equal and we have equal rights. The  science part is presented by scientists who warn us about actual problems of planetary boundaries including clomate change, land use etc. All the systems are linked between each other. So, sustainability is a possibility for us, for social relationships,for existiong together, ability to sustain things and how are we able to do something. The cultural context of sustainability comes from history. Historically it is focused on economics sustainability, ecological sustainability,politics and culture. Cultural purpose is thinking about the meaning/practices of our everyday lives.how to develop ideas, custom/social behaviour. We learn the culture. Our cultures influences or relationships, ideas, what we produce and in what way.If we talk about fashion, we divide culture to material and non-material. Sustainability includes both of them. For instance, Kawamura(2005) argued that fashion and clothing are distinct concepts;fashion is immaterial,while clothing is material. So, all in all, fashion is not just about money,economic system,shopping clothing etc.

Fashion is about our identities ,ideas, emotions and relationships. But it still also made from nature which is dependent on land,water,air,animal.

So, sustainability is just a starting point for talking about equality, justice, fairness (which includes thinking from both a human and non-human perspective). We need to think what to sustain and how, what is working/not working for whom and why. What the actual abilities do we need to have and use? It includes consumerism (non-material form of culture) which is an ideology that reflects our worldview, identities and behaviour and encourages us to seek happiness through the consumption and things. It’s also related to capitalism, mass production and continious growth.

So, sustainability is not just about creation of sustainable things but cooperating of human beings with nature.

Human beings have to consume resources of our planet consciously.