Better Lives Blog 1
This Better Lives unit is to help us become aware of the issues that we should care about. It is good to have a clear understanding on what you want to do in fashion and how we can grow and make the fashion industry better. It is good to explore and see something outside my own course and think about different ways my own practice can change. One of the lectures that I liked was where it was based around diversity and also, I liked the lectures on cultures.
Diversity
What is Diversity? “the fact of many different types of things or people being included in something; a range of different things or people:” website: visited 23.02.2020 https://dictionary.cambridge.org/dictionary/english/diversity
Diversity is something that doesn’t always need to be about race. It can be of age, sexuality, gender and so much more. Diversity is where you begin to create loads of room and opportunities for a wide range of views. You have to think and challenges ways in which you can include more types of human beginnings. In the lecture it said how fashion itself is a visible creative medium, it is something that is a very powerful system in the industry. So, you would need to be able to think of how you can start to cater to more people. Having diversity can bring so much impact you start to explore different perspectives of the world seeing ways in which you can include everyone and show eqaulity.
Shahidha Bari on one of the lectures for Intro: Diversity gave examples of different campaign brands and how they each different explored diversity. For example, one of the examples was Dove real beauty campaign in 2004. They explored through the word beauty and it aim was to celebrate and inspire others in their own body making them feel comfortable with oneself. In the campaign they had varies of model’s different race and body types which help to also appeal to a wider range of audience. It is good when it comes to campaigns to include a wide diverse and not give out an unrealistic image of what beauty really is. Some brands however might just include diversity as it would help with business and increase the revenue. Diversity is not a trend.
As a student we have to start and learn ways in which we can challenge the old beliefs of views such as why do some people believe white is ideal, why is fashion categorized?
Overall, this really help me learn more about the different aspects and ways in which we can start to challenge the world around us. We have to start to think of new ways of doing things and how we can change unrealistic thoughts.