blog 2theme reflection
Based on two weeks of public relations studys, I have a general overview of what public relations are and its relationship to fashion. It promotes goodwill and brand awareness to the public and delivers key message &personalities of the brand.its an essential part of any brand as well as the whole society.
One important thing I learned is the brand value. As a brand, it’s essential to have social responsibility which is the willingness to give back to society and be a positive force to help improve the quality of people’s lives. Brands’ mission is not only to sell products and services but also share social responsibility to build a better world.value represented what the brand stands for, it’s important to customers and shareholders, and that’s the reason why people choosing it. we need to create value that inspires the consumer to bring about change.
furthermore, as a future public relations partitioner, ethics is another necessary character we need to have. Ethic is value in action, are something we do. As pr practitioners may have the ability to influence the public, we need to embrace guidelines for behavior that will help us reach those values. Ethics is the balance measure of our standard, pr practitioner has to think in the bigger picture and foresee the possible consequences of every movement. whether it’s going to have a positive influence on public or not?what value-based outcome can we achieve…?we need to make sure we are promoting goodwill and brand awareness to the public.
I like the idea of brand personalities. It reminds me of public relation practitioner is like stylist&hair and makeup artists in the industry who make the brand seems more confidence by the look. We communicate the good brand message to the public and maintain a healthy relationship with them. Brand personalities make them seem more human-like and familiar to the public. People keep engaging in building their identities through brand identity, all these symbolic characters are the first reason for their purchases.
Through Public relations lecture it gives me a brand new thinking method which will greatly help me in the future .as it has its own in-depth problem-solving system and logic behind, it’s beneficial for me to combine these knowledge and present myself & my brand in the future and build a solid foundation for crisis coping system. I realized what’s the power of media can do and to help promote the goodwill to the public.we have the social responsibility to make it a better world.