Blog Post 3: Group Task

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To set us on the right foot for the group task ahead, Sophiaand Leigh, our tutors for the Messaging Fashion course thoroughly explained the areas and roles in the production of fashion we would for-fill and focus on. As mentioned in my previous post (Blog Post 2:Being Allocated with Messaging Fashion/ PR),  I interpret workers involved in the business side of things such as Public Relations almost as the backbone of the industry, therefore, putting this effort in to gain an understanding of what they do appears a professional responsibility.

As part of our project, we had to put together in groups a PR campaign for a brand formed in the north of the UK called House of SheldonHall. Steven Sheldon and Emma Hall are the head designers of the brand, hence the name, whommet at College in Sheffield whilst studying Art & Design and both then went on to the University of Huddersfield where they studied Costume and Textiles. In doing further research I discovered that for the production of their own brand which began in 2014, Emma takes up the role of embroiderer and seamstress while Steven is illustrator and pattern cutter. The background of the brand upon first impression sounds all familiar to me as someone from northern England myself who studied Fashion and Textiles for 2 years also. This for sure kept me intrigued and my peers certainly took advantage of that when it came to local research!

We came to the decision that our cause would be a fundraiser enabling us to give what we can to the Independent Domestic Abuse Services, the largest specialist charity in Yorkshire supporting people affected by domestic abuse and sexual violence. We feel strongly with dread about the rise in critical cases occurring across the country, both during the current COVID-19 pandemic where families and partners are forced to stay in their homes and in the first place. This would be an effort fromHouse of SheldonHallto give back to women while focusing on their local community in the north of England. 

In terms of event and raising this money, we made an arrangement where HOSHwould host an Instagramliveand Instagram TVpost in which they would auction some of their archived pieces from previous collections. An idea that could bring people together on a large scale virtually, at home where they can stay clear from infection. It is an opportunity for HOSH customers to enjoy their dresses while at the same time having the chance to be charitable supporting a cause that they are very likely to care about. The auction would be presented by influencer and activists Florence Givenand Paris Leeswho is also a journalist. It will be later posted on the Stylist Magazine’sInstagram profileas well as the influencers’ and the brand’s. Florence spends her career focusing on female empowerment while on the other hand, Paris is an award- winning journalist and a powerful voice for the transgender community- A choice of influencers that we feel further resonates with the brand and its potential customers. We came to this conclusion due to the shapes and colours we see represented in the garments such as curves, frills, polka dots, triangular skirts and much more that typically represent femininity and flamboyance. 

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