Blog Post 2

Blog Post 2 

• Reflections on how the Better Lives themes might change how you work in the future;

Reflecting on my creative process the Critical design classes highlighted key issues going on in our society. These classes made me realise aspects of diversity, sustainability and social responsibilities that I didn’t necessarily think would be needed as much in this practice. This class tested me as a creative to really think outside the box when trying to portray a powerful message; in one of the lessons we looked at Rhea Dillion recent campaign which was a huge inspiration. The classes taught me when brainstorming for an idea it is important to be consider the resources you use carefully and to be inclusive of ethical production as for our final outcome we had to create a trailer based on a topic about the society we live in however before Corona I had various ideas of set and I wanted to collaborate for my trailer however I now need to use more home based items and surroundings which is actually more sustainable then producing a set.  

What I learnt in Critical Design can also be applied to my creative practise as a fashion image maker, for example the art of research and sustainability when shooting using recycled products and remaking using borrowed clothes even when illustrating making it more digitally based as that decreases paper waste. The Critical design classes at the beginning was quite difficult to understand what the purpose was but later on I realised it was about testing us as creatives and how to use our voices to portray an ideology or opinion on a topic. Additionally for my project I began looking at  meritocracy and how those from more privileged backgrounds have it easier whereas someone for a less privileged background has to work harder in order to climb that ladder of the fashion industry. I looked at clear case studies such as Alexander McQueen compared to Stella McCartney. However later on within my research journal I started to side track and look at a different topic which was Inclusivity relating it back to my fashion illustrative background looking at the representation of different body types, races, etc. I began to dive into my research focusing on these key titles diversity, sustainability and social responsibilities. Moving forward when researching and starting a new project I want to focus on these key points. 

Lastly moving forward in my own creative practise I will focus on the key themes I listed in my research and always find a way to make my project sustainably for example the media I use could be ethically sourced or recycled and perhaps making my own sketchbooks from recycled paper. The Better lives project will keep me informed in my Critical design classes where I am to create a trailer based on a  ‘wicked problem’ a wicked problem is when a problem requires a great number of people to change their mindsets and behaviour is likely to be a wicked problem a clear example would be sexual harassment, political instability, healthcare, social inequality and economic unfairness.  

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