BLOG 3 – Project reflection & Outcomes

From the perspective of a Fashion PR and media person, the way a product / scene / concept presents itself visually is a key component that contributes to success. That’s exactly the reason I chose Contemporary Portrait Photography for my Better Lives course.

Up until the lockdown, being part of the photography class was an extremely interesting experience for me. Firstly, my expectations regarding the course differed from what the structure really was about. For example, instead of acquiring a new palette of technical skills, the group was introduced to the importance of conceptualisation in photography. Moreover, using a variety of limitation, such as relying on our phones and capturing Shepard’s Bush in a whole new light was of much aid to our creative expansion. Immersing ourselves in the local culture surrounding our university was a rewarding experience, followed by a discussion with the tutors and peers regarding what we created.

However, because of Covid-19, a majority of students had to return to their “past” lives at home. If leaving London, one of the most active, dynamic and multicultural capitals in the world, wasn’t hard enough, being quarantined in locked down cities certainly was. Most of the times, setting certain workspace parameters can improve creativity, and the limits set a space for evolving in innovative ways. Personally, that was not true for my photographic journey. Essentially, the first few weeks in self isolation were a blessing in disguise, finally being able to spend time on my musical creations, catching up with university work and enjoying time with my parents.

Unfortunately, there was one catch. Seeing the same computer, same garden, same people everyday made life seem a bit dull. It is true that beauty can be found in having time to smell fresh roses from the back yard and waking up at 12 P.M. without needing to do much everyday, but this type of schedule really made me question if creating anything was still worth it. Things became uninspiring, and the lack of energetic exchange took a great toll on my perspective. The online human interactions were artificial and mainly lacked depth, and the worst thing of them all was certainly having Coronavirus conversations with everybody, reiterating the same questionable ideas onto Facetime calls with poor connection

The project I did was one of the few things I could think about at my parents’ place in the countryside : photographing the normality of caging animals in certain cultures, only now, it is normal for us, people, to be caged as well. Although animals do not have a blog to post their feelings on, we can certainly know how it feels to live like them, at least for a brief amount of time. Maybe this times will make us question the morality of zoos and non-bio farming more in depth.

At the end of the day, some people really found motivation to immerse themselves in new universes of ideas, but I couldn’t. The reason we do university, go to work in physical spaces, have meetings is not because we want to exchange cold information, but because we need energy. We need to vibe, feel, add emotion even to the most common cigarette breaks at our jobs, or those courses during which we spend more time gossiping with our friends than listening to the teacher.

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