Blog post 2

            At the beginning of the ‘Better Lives’ unit, I found myself unsure of what to expect yet as this unit has progressed I have become progressively educated on the three main important aspects of the unit: Diversity, Social Responsibility and Sustainability. Before this unit, I felt my focus would stray away from these important topics (although not completely) and focus mainly on my inspiration, creativity and output of work. However, now these issues have been addressed to me, I believe a large part of the creative process I tend to will unquestionably involve consciously addressing how my work aligns with the correct morale.

            As a Fashion Styling student with a deeper interest in styling alongside photography, I decided it would be of interest to look into an area of work which I was intrigued by but did not have particular skill in, this being Make Up Breakdown. As well as this, I wanted to understand how make up artists perceive their work to allow better communication in our future collaborative practice as well as extensively understanding how their work can be applied to these 3 concepts. Through the masterclasses that I attended, I found it most beneficial learning about ‘Make Up Imperfections’. I felt it reinforced the ideas I learnt in a lecture about Representation, that beauty standards are falsified and further allowed me to ponder upon the ideas of inclusivity within the fashion industry and how I go about my practice.

            I have learnt that within my practice as a stylist, it is now more important than ever to make a more conscious effort to source garments in the most sustainable way as possible rather than using fast fashion corporates like H&M, Asos and Zara. This means using second hand clothing or sustainable brands as well as borrowing pieces off friends and family as well as trying to keep the whole production as sustainable as possible. Although these personal efforts seem insignificant, as a collective of UAL students with access to this information, we can prioritise these efforts allowing change to happen. A quote that stuck by me referenced from the ‘Power’ lecture given to us by Julia Crew; “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” which was stated by Margaret Mead an anthropologist.

            As a stylist, it is my main priority to create a grasping narrative through garments and accessories and this must be done with social responsibility. I must take part in my creative process without offense or ignorance and be able to identify whether other collaborators are doing so too. The connotations of my work and those around me must represent only forms of Cultural Appreciation done with extensive research and completely evade practices for example, Cultural Appropriation. Within the planning stages of my work, I will make it my duty to be more inclusive of different beauty standards, abilities and ethnicities as fashion should be accessible by all and embracing of our differences.

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