Blog 2
During the lecture session of ‘better lives’ from the past two weeks, I’ve been building up a complete construction of understanding what sustainability, diversity, and social responsibility is. It is our obligation to convey those elements when we communicate and produce creativity since we students are a crucial part of the fashion industry.
Sustainability has been mentioned rapidly by the fashion industry as people realized the fashion cause a significant pollution problem. Vast numbers of people have reached an agreement to reduce the waste of clothes by recycling them, reducing the purchase or buying second-hand clothes, as the power of a single person can have a huge impact on the whole industry. The retailers and fashion company are also being part of this ‘trend’, there are fashion brands share the concern and devote to sustainability, for example, Marine Serre realese a video of useing recycled and reclaimed material for their collection, with her questioning the overproduce phenomenon in the fashion industry and suggesting the use of recycled textile won’t change the final design at all. Meanwhile, some fashion company was doubted to use ‘sustainability’ as marketing strategies. For example, H&M claim that they start a sustainable collection while they keep overproducing, and consumer are not able to see the evidence to prove their statement. And it is also controversial if people are willing to buy the ‘sustainable’ label as similar design but a higher price than the regular collection.
As I majored in creative direction for fashion, it occurred to me how we are supposed to convey the idea of sustainability? Media is the bond of transmitting the idea from brands to the consumer; it is our responsibility to educate consumers and get them aware of their behavior can have a significant impact on the fashion system. As a student, the simplest things we can achieve are, for example, reduce the waste of paper with producing more in digital as possible, think before purchase clothes instead of following the trend and pursuing lower price than quality, and transmit the importance of being sustainability and it impacts on our lives and environment to people around us.
In the session of ‘Emerging technologies in Fashion’, I’ve been introduced ‘bitcoin’ and ‘blockchain,’ with it applying in the fashion industry, it is possible to create a transparent and impartial environment to urge the fashion brands devoting to real, sustainable action. Meanwhile, with the decentralized system, it builds up a community with inclusivity and diversity that offers more possibilities for people to cooperate.
With the knowledge I ketchup in ‘emerging technology in fashion’, I wish I can use those skills to practice, and remind myself all the time of the truth that we do not just produce creativity, we both shoulder the responsibility to educate people who are not familiar with sustainability. Therefore I am looking forward to the technology we learn and the proposal we come up with in better lives units to construct a better fashion system than what we have now.