Better Lives #3

I had a lot of opportunities to encounter drawing especially in this Better Lives class. Not only am I not confident in drawing, but I also did not practice well, but I think it was the most advanced time for me to learn drawing skills one step at a time from the beginning of this class so that I could easily start drawing without hesitation. And instead of just drawing, at the end, he expressed it as a picture through the materials he had researched so far, which also seems to have been a time to develop in the way he expressed it. 

In this Better Lives class, we did a brand research and then expressed it as a drawing. As I majored in hair and make-up for fashion, I researched the Cosmetics brand Rush. The reason is that the brand Rush is especially environmentally friendly and active in the field of animal rights. In this regard, I thought that the themes of Better Lives classes, social responsibility, diversity and sustainability, were similar to what Rush sought. I especially liked the opposition to animal testing and environmental policy in Rush. Therefore, I painted rabbit which means opposite to animal experiments and painted again by painting leaf shape which is the existing design which means eco-friendly material. In the past, rabbit shapes are mostly used in images that oppose animal testing. Rush also uses a rabbit image, which I tried to combine the previous image with other images of opposition to animal testing presented on Rush’s website. While researching the data, I learned the word “Cruelty -Free,” which means there is no abuse called “Cruelty – Free,” which means “no animal experiment” and “no animal food.” Animal rights movements are said to be used as a trademark to indicate that animal materials are not tested and that animal materials are not used. There are many products related to cosmetics and household goods that oppose animal testing, and most of them are rabbits, which are biologically similar to people, because rabbits are most commonly used in cosmetic experiments. Rabbits, in particular, are said to have less tears, so many eye-stimulating experiments are used. For these reasons, the theme of the brand’s expression has been chosen to be drawn with rabbits. Another design focused on being an eco-friendly brand. This is also the same leaf shape as before, which is more colored and changed in design, to express the nature that comes to mind as soon as people float eco-friendly. Usually, when we see something designed with leaves, we think of nature-friendly, pure, clean, etc. I wanted to focus on these words and express them.

As mentioned in Blog 2, I usually work with a lot of cosmetics due to the nature of my major, but I have never thought about social responsibility or environmental issues. However, Better Lives classes have become a turning point in protecting the environment and changing perceptions of sustainable things. If they were to produce results without such a preliminary survey, they would have only cared about visible areas such as simple design, shape and color. However, through the data research, the brands may not have known what they wanted to pursue, the environment for the future or the efforts for animals.