Blog 4 – My Peer Review of William Clarks Blog
My Peer Review of William Clarks Blog
I read over Williams Clarks last blog about the Project Outcomes and his Personal Development Reflection of the styling and production course on the better lives unit and found it very interesting. What instantly caught my eye was the pictures that William posted with his 3rd blog of one of the masterclasses he was able to take part in. the vibrant color of the python trench coat worked amazingly in both ways he draped it but especially the redefined as a gowned skirt. Which is what is so amazing with fashion is so versatile, a coat can be worn is 100 different ways it’s just about finding what works which William touched more on in his blog “Convention also doesn’t have to be boring.” As a stylist myself I was drawn to this post because the silhouette William was able to create would be something I would wear today and links with the better lives theme of being sustainable as it showcasing that garments don’t have to be used for their conventional use, experiment and exploring is the most exciting thing to do with clothes.
As William went on in his blog where mood changed to showcase the unprecedented time that is going on in the world today by saying that “This huge reduction in the chain of creativity essentially has the power to shift how the industry will operate in the future. Post pandemic, fashion will feel familiar but far away, as businesses spot opportunities to save on scarce resources and still receive quality content – things will undoubtedly change.” The Covid-19 outbreak. But William was able to turn that around and find light in this dark time by creating content and imagery via facetime like many of brands now, for example, Vogue Italia and jacquemus for pop magazine and all mags becoming online to get there content out there whist people are stuck at home.
I found his ability to direct a whole photoshoot via facetime very impressive because the model was styled perfectly, she looked like she came out of a 70’s fitness video. This shows that William has really understood the importance of showing and doing research into different subcultures really helps in the creative industry to create a narrative to the shoot. But also, it is very fitting to what’s happening around us right now and the importance of our ‘hour of excise’ gifted to us by the government. Although William expresses how he doesn’t think the fashion industry won’t keep to this sustainable change they will go back to “glossy productions of the past” where brands will still “desperate to sell their new season product.”
To conclude, regarding Williams’s personal development on the styling and production course is really strong and I am really excited to see more of his work in the future because his creative direction is spot on like designers like Virgil Abloh.
Rebekah Pavey
Styling and production
https://www.instagram.com/paveyrebekahstylist/