Blog Post 3

In terms of personal development, this unit has inspired me to continue my research and discussion of contemporary issues in the fashion world. Furthermore, it has improved my technical photography skills and knowledge of photo-based creatives.

Contemporary Portrait Photography introduced me to a variety of techniques and artists within the discipline, expanding my knowledge of these areas will aid me as a creative director. Being aware of how the camera functions in relation to the set and lighting will allow me to create interesting effects, such as distortion or blur. This can be evidenced in Gareth McConnell’s work, for example his project for Gucci A/W 2017 where the spot lit scenes explored motion blur, saturation and over exposure (Figure 1). Another photographer which stood out to me was Hew Locke, in particular his series ‘How do you want me?’. This project is interesting to look at in terms of styling, from the consolidation of the rich fabrics to the composition of the shot. His work made me think of the brand Missoni and how his project could influence their campaign. Thus, teaching me how inspiration can come from outside the fashion world. 

Throughout the unit, the issues raised by Julia Crew, Katelyn Toth-Fejel and Anna Fitzpatrick in their respectable lectures; have inspired me to explore the issue of consumerism. The unforeseen lockdown encouraged many people to organise and clean their homes, a trend which inspired me to document our over stocked wardrobes. My aim was to demonstrate the variety of outfits in our closets, using clothes we likely haven’t worn in a while and thus inspiring others to do the same. I did this by physically styling my mother’s closet, as well as, FaceTiming my friends and guiding them through video call. This idea was inspired by our lecture on ‘Home Portraits’, where I was introduced to Heather Glazzard and her recent FaceTime series.  

The Better Lives themes have inspired me to create work inspired by contemporary issues, which isn’t something I would typically do. Improving my awareness helped me analyse the kind of content being produced, for example @bellahadid Instagram post which showed her FaceTime self-portraits for Vogue Italia (Figure 6), and thus understand what resonates with the current audience. The importance of creating work to suit the current climate is something I explored in my previous blog posts, so it’s encouraging to see how I’m already using the themes explored through the unit. Furthermore, it encouraged me to practice my styling skills, an area I tend to avoid as I don’t particularly enjoy it. Lastly, I tend to create content myself so working with other people for my images has been an interesting experience. This has made my project more diverse as the models are real people from a variety of age groups (18 – 44), allowing me to incorporate the themes covered in Shahidha Bari’s lecture on Diversity. 

List of Illustrations: 

  1. McConnell, G. (2020) Portraiture Now. [Lecture Screenshot] Better Lives: Contemporary Portrait Photography. FU001708. London College of Fashion. 24 February. 
  1. Prosina, A. (2020) Julia. [digital image] 18 April 2020. 
  1. Prosina, A. (2020) Yulia. [digital image] 18 April 2020. 
  1. Prosina, A. (2020) Leila. [digital image] 19 April 2020. 
  1. Prosina, A. (2020) Eli. [digital image] 20 April 2020. 
  1. Hadid, B. (2020) 11 April. New work for Vogue Italia. [Instagram] Available at: Accessed: 23 April 2020. 
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