Blog 3 – Project outcomes and Personal development reflection
My projects for better lives was Messaging Fashion. This project has allowed me to expand my knowledge and learn new skills about branding and public relations (PR). However, this Is much different to my hair and make-up for fashion course but will be very useful overall as I pursue my education within the fashion industry.
During the session we have been introduced to PR and communications and how brands use Social Responsibility to improve brand reputation this has showed me how important this is for a brand in progress through business.
Therefore, while working in groups, we were allocated a fashion brand, which in my case is House of Sheldonhall. We developed a creative social responsibility initiative around the cause, that is authentic for this brand. In addition, we designed an engaging and compelling public relations (PR) and communication campaign that will promote the image we require. Our task was, in groups to produce and present our own social responsibility initiative for the brand we have been given. however, we must promote our concept to the target audience of the brand. I was really pleased when I was introduced to the brand which in this case was House of Sheldonhall, this is a unique and boutique brand formed in the north of the UK (Yorkshire). However, learning new knowledge about the brand was very interesting and rewarding. The design/style duo’s inspiration comes from Christian Dior and collections requested by the likes of British Vogue, Tatler, Lady Gaga and more recently Drag Race Royalty ‘Valentia’. When researching about this brand they gave me inspiration, and this allowed me to express and use my creative skills in my work. By focusing on the house of Sheldonhall brand and creating a campaign to support a worthwhile social cause. I think our project is realistic and our presentation of our ideas was impactful. In the group, we definitely enjoyed working together great communication to come up with a very useful campaign presentation. However, lessons for next time to develop the presenting further, this could have been done through some improved scriptwriting and more group practice. Also, I found out that as there was only two people in my group, we had to split the workload evenly to gain the best outcome. Personally, throughout this unit I have developed many new skills which are my writing skills, research, working in a team and presenting which has made me improve my confidence. By learning new things for example, writing a press release as I’ve never done this before, so through our group working together we managed to produce a diverse campaign.
In conclusion, from this task I have a clear understanding on how social responsibility of a brand can have big impact on the brand internationally, and effect changes for the future. Even though, I have learnt loads of new skills I know this will help me in the future as a hair and make-up artist. My motivation will increase, take on more responsibility knowing the extra knowledge I have gained when I start my own projects.