Blog Post 2
The three main topics that we engaged with in this unit were sustainability, social responsibility and diversity. This unit made me reflect on the work that I have done in the past and the work that I will be doing in the future. Since the beginning I always I took sustainability and social responsibility into consideration however I never thought about diversity as such. The lectures as well as being a part of the Fashion Activism project for this unit got me thinking about all these topics even more. It made me believe how we all together can make a difference. From discussing how there has been a fashion revolution where brands in nowadays have been quite sustainable by selecting renewable energy sources to discarded clothes being recycled to questioning where the clothes have been made in the case of fast fashion. We also discussed how brands like United Colours of Benetton, Burberry, Diesel have been promoting diversity since quite a bit time now. I learnt how the fashion industry is bringing up the issues of the real world such as diversity and not promoting only what people want to see.
Studying and discovering the creative directive side of brands and their campaigns was quite interesting. Understanding how various aspects like location, colour, fonts, casting, styling, hair and makeup, story etc play a huge and vital role in a campaign was also some new information for me. Overall, I noticed how not only sustainability but diversity too is beginning to be an important aspect among the industry. However after doing a lot of research, I have come to a conclusion that there is not enough diversity throughout the industry and more awareness spread about it could bring it closer to being is not only “sustainable” but also “diverse”.
As a fashion styling student my aim is going to be able to produce as sustainable work as possible by using recycled clothes and accessories for styling, promoting sustainable brands by collaborating with them. Not only that I will try to be as diverse as possible. I hope I am able to spread more awareness of the changes that are needed in the fashion industry through my work.