Blog Post 2 – Sustainability in the time of Covid-19.

Having looked at the Power and Empathy lectures when writing my first blog post, I now have other areas in which I am focusing on; the broader theme of Sustainability being the main one. It’s an area my mind keeps running to when thinking of the Better Lives themes and how they could possibly link to our current world. It’s something that lately I have been urged to look into and feel I need to focus on more. Without the excessive use of vehicles that we had before Covid-19, the world had a chance to heal; e.g rivers becoming clearer, less air pollution. The idea of sustainability slots into this as I hope that this could be a turning point for the human race, that people will dwell on the unnecessary travel done before, and how it would have effected the planet and society. This comes with the idea of unnecessary purchasing also. Society enjoys retail therapy, many, myself included, being fortunate enough to buy more than we need. Although I tend to buy from charity shops and secondhand as often as possible, I am guilty of buying from brands who may not have a sustainable approach to the industry; unsustainable items, or the treatment of employees.

The current state of the world changed my state of mind, encouraging me to make changes within personal life and creative practises, taking a more sustainable approach in order to give the planet a “break” from the torment it receives from society, also to allow those who have greater need for the items I purchase without the need of having them in my possession. As a Hair, Makeup and Prosthetics for Performance student I feel there are elements in both fashion and makeup industries that are to the point of being unachievable and unrealistic, making it harder to keep a sustainable mindset when working in industry. This links to a lecture in my first Blog; Power. We have the power to make changes in our personal and professional lives that could help to change the industries.

Companies, brands and individuals are realising that changes need to be made, and, though the virus didn’t begin due to lack of unsustainability, the methods to try and stop the spread have given an insight into ways in which the world could be bettered. Shops, companies and brands are willing to make changes; free delivery, discounts or differences for NHS staff, and even the closing down of companies. A lot of companies and businesses will have great loss from this, which is why I try my hardest to buy from local businesses and support them within this time. It’s interesting to see the world in a different light, and to try and adapt to changes that I want to make within my personal, creative and professional practises.

Within my Better Lives project, Contemporary Portrait Photography, we have already begun to look into how different photographers work with the ongoing situations around them and still get eye catching and impressive results; much like the situation we are in now, causing us to experiment more with Home Portraits. During the current pandemic, this was a way in which to work with what we have at this given time to produce photographs full of self expression.

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