Blog Post 1: Emerging Technologies in fashion
After listening to Lecture 3: Emerging Technologies in fashion, I had some ideas and views on the future of technology in fashion. Lecturer Nick Almond talked about the role that digital technology plays in the fashion industry, and how digital technology can be a sustainable way for the fashion industry.
A lot of what Nick said struck me because I was also interested in artificial intelligence and digital technology. To better reflect upon this lecture. I will put some of my research and own experiences to illustrate my ideas.
Emerging technologies can create sustainable fashion in the future
The sustainability of fashion has always been a topic of discussion. Many people believe that fashion is not sustainable because fashion creates a lot of pollution and destroys the earth’s environment. As part of the fashion industry, we know how important sustainability is. But the rise of new technology has injected different blood into fashion, such as virtual digital clothing and artificial intelligence stylists and so on. Presenting reality in virtual form is the most appropriate way in modern times. These technologies have helped the fashion industry become more versatile and work towards achieving the goal of protecting the environment. Technology is an integral part of what can be sustainable and allows the industry to become more diverse.
Emerging technology is already with us.
With the global outbreak of the coronavirus, we all participate in social distancing and self-isolation as the most effective way of combating the pandemic. Technologies such as smartphones, gaming consoles and computers have made life more bearable under these extreme circumstances, enabling people to learn about the world’s news and communicate with people from different countries at home. Digital products are also increasingly integrated into people’s lives. For example, many fashion brands are using social media as a platform to communicate new season designs, ideas and solutions to consumers online.
Emerging technologies will be a significant part of the fashion industry in the future.
Many brands want to create a concept of their sense of the future, but in today’s conditions and resources are restricted. Virtual reality can not only recreate the designer’s vision but also financially can save a lot of money. For instance, Angel Chen, a new designer from China, launched her brand online for the first time in 2020 Shanghai fashion week. The theme was inspired by the 1988 film AKIRA, in which the world is set in 2020 to be a cyber wasteland of futuristic technology, with the hero forever racing against time. 3D and Computer Graphics make the background of the show, and the whole atmosphere is based on virtual technology and cyberpunk, which perfectly represents futuristic clothes. Therefore, the designer team skillfully used virtual digital technology to achieve and create things that could not be done in the real world, bringing unprecedented perception and experience to the audience. I think creativity and imagination are the raw materials to shape the future, and the combination of technology and fashion will definitely become the mainstream of the fashion industry.
To conclude, emerging technologies can bring us infinite possibilities in the future, combined with fashion, then fashion will become a sustainable industry in the future.
2nd May 2020 @ 2:54 pm
I chose your blog to comment as I was also listening to the lecture, Emerging Technology by teacher Nick Almond and wanted to see if we had similar viewpoint of technology in the future. Also, I have mainly focused about how to create a sustainable future through Emerging Technology as well. I really enjoyed reading your blog post as not only describing your point of view about the topic but also adding a very interesting example in your blog.
We have the same viewpoint that emerging technology can really create a sustainable future to our life. As I mentioned in my blog post before, fashion in the future is tightly linked to the technology, sustainability, and connected in each part of the fashion industry. There are lots of company started to use emerging technology such as AI system, 3D software and digital platform to allow people reduce the pollution. Also, you said that due to the coronavirus, we’ve already using various technology or digital platform to receive and communicate with people in the world. At this difficult time, I’m glad that we have these medium not only to receive but also to convey our message to others. In the fashion industry, brands would not be affected by the coronavirus as much as the time before we didn’t have the digital technology. Museum started to create and to post their art works on their online platform to people who want to visit museum in their house. Audience can use their social media or other platform to shop online or to watch fashion show anywhere. The subtitle of your fourth paragraph, it is easily to understand that ‘Emerging technology is already with us.’
Following on from your strong fifth paragraph ‘Emerging technologies will be a significant part of the fashion industry in the future.’ You said that lots of fashion brand would like to covey the concept of the sense of future through emerging technology. I really like your example about a new designer, Angel Chen. I never heard about this person before so it is a very good and interesting reference for me to understand the new way of combining technology into fashion industry. I agree with your viewpoint that creativity and imagination are significant to our future, and emerging technology definitely will be the mainstream in the future of fashion industry.
Overall, I think you describing and analyzing the importance of Emerging Technology in fashion industry very clear for me. I can easily understand your point of view that technology is an integral part of our life to create a sustainable future and to help us protecting the planet. As a fashion student, we need to use what we learn to create a better live.