Better Lives Blog2- How to create a sustainable future through our images.
In today’s digital era, technology is becoming more significant to human’s lives, and also, deeply influenced on the fashion industry. It is easy for people to post various information, such as photograph, text and video on their social media which is convenient for us to obtain what we want to know through the internet. However, to recognize the reliable information is the most difficult thing today as the Internet is full of fiction. This is a problem which will cause of the mass consumption and the customer experience in the fashion industry.
As a creative direction student and focusing on contemporary portrait photography, it is important to consider about how to create a sustainable future through our images.
Honest storyteller
To capture the photo of another human being is a difficult mission, conveying the truth, knowing their inner-world and talking to them is a honest storyteller’s job. For instance, to portray the truth of the designer’s concept or their views on the project, it is important to make conversation to them, then, convey the true attitude and beliefs of what they said. We must focus with the designer’s mind to an extent where they are listening and watching with empathy.
The information we absorb plays a big part in the way we make decisions, so it is important for us to convey the right information, especially through images, so that consumers will consider more carefully through the reliable image before they purchasing.
Cooperate with the right people or company
In order to portray a true, positive and reliable image to consumers, the brand or company that you chose to cooperate is very important. To avoid the companies or brands which creating false image or information just for the profit. In fashion industry, there are more serious issues for us to consider about, such as consumer experience, the origin materials of the product, and child labor problem. Not only fashion industry, we all have the social responsibility to care about those issues. For me, choosing the brand who held the correct thought is the first thing I will do before I work with them.
In my future
“Taking an image, freezing a moment, reveals how rich reality truly is.” — Anonymous
After listening to the better lives lecture about creating a sustainable future to our life, how emerging technology will affect the way we live and work in the fashion industry. Also, understanding the implications for photograph, portrait and consumption with regards sustainability through the Contemporary Portrait Photography class.
In my future, it is my commitment to document the truth, to cooperate carefully with others, to be open mind with new ideas and new technology, to explore various views and to share my creative thought and project to the wider world.