second blog
My second blog is about how better lives lecture affects my life and how it will affect my future work style.
The most influential thing for me was Anna Fitzpatrick ’s lecture on culture. In his speech, he mentioned that we are living in a state of climatic urgency. The way we manufacture fashion now does not respect human beings or the earth.
Sustainable fashion has become one of the most talked about topics in the global fashion industry. There are now many fashion and cosmetic industries that use mass production to meet the needs of customers, but not all items can be purchased and Reasonable use, all sizes of every piece of clothing of chain fashion brands will be produced in large quantities. Such an operation process will cause a lot of waste problems, such as design waste, excessive production waste, transportation waste, environmental waste …
Since the mid-1990s, the total discharge of wastewater from the fashion textile industry has generally exceeded 1.1 billion tons, and the production of fashion clothing chemical fiber also uses a large amount of hydrogen sulfide and sulfur dioxide as raw materials, resulting in a large amount of exhaust emissions. Fashion is closely connected with materialism and consumer culture, and the fashion industry will not stop production, but what can we do in the fashion industry in the future? As environmental protection and sustainable development become popular, the prospects for environmental pollution products are getting more and more serious. If our job is to work in a large chain of fashion companies, we can optimize the product structure and eliminate non-recyclable products produced by backward processes and equipment. For example, consider the introduction of natural dyeing and natural plant pulp in raw materials, simplify the outer packaging of the product, and try to use recyclable resources, or let people have the idea of recycling when designing.
In the future, I may work on the stage and behind the scenes. To avoid waste in the way of working, use recyclable materials to replace those non-recyclable and polluting materials when making movie appliances and drama-related props. For some sewage that cannot be avoided, they will be filtered and then discharged, so that fashion and culture can develop together to achieve the goal of sustainable fashion. The goal of the fashion industry should be zero waste. Enterprises have to pay more for new technologies and new fabrics, and consumer attitudes are also crucial. The public’s perception of sustainable consumption is closely related to national policies, economics, social culture, etc. Less than 50% of consumers believe that prices will hinder sustainable consumption, and more than 70% of consumers are willing to be sustainable The higher price of product expenditure is enough to prove that the concept of sustainability continues to gain popular support. Of course, we cannot demand that consumers willingly pay for high costs. The fashion industry cannot simply pursue the sustainable development of formalism. Sustainability is not an advertisement, nor is it a company’s reputation, nor is it herding behavior. Sustainable development should be embedded in the marrow of the fashion industry. Everyone in the fashion industry needs to balance costs, quality, environmental protection and many other factors. It is true that sometimes they are full of contradictions and sometimes help each other. And we need to keep adjusting to make them achieve dynamic balance.