Blog 1:
The Better lives course is very enlightening, and all of the content is wonderful, and it puts the fashion industry in perspective through different social phenomena. Before learning this course, my impression of the fashion industry was just a consumer concept, hoping to pursue the latest trend but never seriously thinking about the operation of this industry, and the pollution caused by clothing. The first class talked about power in the fashion industry, and power is at the heart of what’s going on in any industry. Only people with power can control the development of the industry. It’s been a problem since ancient times. Historically, only families with power could enjoy the most luxurious clothes and articles like the luxuries we can buy with money now. In ancient times, only people with power could have them. But 20 per cent of the people in society make 80 per cent of the money so it’s never going to be balanced. Whether it is fashion or lifestyle, there is a big gap. For those who have power, what they want most is profit and annual increase in sales, but they seldom consider environmental pollution.
The relationship between power and media can also determine the trend of a few people, most of whom are controlled. Social media has become a part of the life of today’s young people, and Instagram is the software installed in every young person’s mobile phone.
In Instagram, some users are users and some users are creators. In speech JuliaCrew mentioned 200 million users, forty-five per cent of users will pay attention to fashion bloggers, users want to learn the style of the fashion bloggers to influence their own style and way of life, so they will want to have their way of life or is in the same fashion sheet is tasted, fashion bloggers are the main source of income is recommended products so many brands are willing to cooperate with they want bloggers recommended to provide sales. Fans to fellow blogger’s recommendation to buy, when consumers see fashion bloggers recommend will have the desire for shopping, so now there are many according to fashion bloggers to recommend and buy a lot of bloggers now can improve the high sales of bloggers every fan every purchase is recommended in order to popular. It’s also a new kind of a waste so the power of the media is very powerful, this new industry is very popular but it’s also a new waste of resources problem.
I think this course is very meaningful, let us learn fashion love fashion and hope to work for students in the fashion industry to understand the dark side of the fashion industry early so that we can have better awareness in the future study and work.